27 June 2009
Asperity’s entrants at
the 2009 Employee Benefits awards proved highly successful as the
company won “Most Effective use of a voluntary benefits plan” for the
second year running with an entry for Lloyds TSB Staff Offers.
and Lloyds TSB saw off stiff competition from BOC, J Sainsbury, John
Lewis Partnership and Telefonica O2 to win the title – recognised as
the most prestigious and relevant voluntary benefits award of the year.
judges praised Lloyds TSB Staff Offers for the way it fitted into the
bank’s wider total reward strategy and hit a target of 50% employee
engagement after just 5 five months”
Asperity’s MD Glenn
Elliott said “We’re delighted to have won the Most Effective use of a
VB plan award for the second year running. Lloyds TSB have been a
fantastic client to work with over the last two years and the success
is down to a real partnership approach. We’ve been able to do some
genuinely ground breaking work with the group and I’m really pleased
that the project has been as the winner against some excellent peers in
the finalist list.”
Kathryn Sambrook from Lloyds TSB collected
the award on behalf of the bank and colleagues Irene Elson, Leanne
Frith and Kevin Gilhooley from the award team were on hand to celebrate.
To read the judges’ full comments see our
two entries for Ladbrokes plc were also singled out. Club Ladbrokes
received a “Highly Commended” credit in the “Communications Strategy of
the Year” category and a second as most effective voluntary plan – the
same category that Asperity’s Lloyds TSB entry won.
said “The bookmaker was pipped to the post [by Tesco] in a closely
fought category. Its carefully thought-through communications calender
detailed exactly when each benefit would be promoted, so staff received
information on bite-sized chunks over several months.”
went on to win “Most effective motivation or incentive strategy” and
also the coveted “Grand Prix” award which is not entered but is given
to the company that most impressed the judges out of all of the
For more on Asperity’s work at Ladbrokes see our
The awards were announced at a ceremony at the Hilton on Park Lane on Friday 26th June.