Appco meets animals it’s helping

By: Appco Group UK  02/05/2012
Keywords: marketing, marketing agency, direct marketing

March 23, 2012

Appco Group Support UK field representatives have seen first hand how their work to acquire charity donors is making a difference to abandoned and lost pets.

A recent VIP trip to the Battersea Dogs & Cats Home in London was both an educational and personally satisfying visit for all involved, said Appco Group Support UK Relationship Manager Dominic Lester-George.

“Our field representatives are really passionate about what they do and today got the opportunity to meet some of the furry friends they are helping,” he said.

Appco Group Support, is the world’s largest donor acquisition agency and works with many charity partners including Battersea Dogs & Cats Home, which has been in operation for 150 years, caring for homeless pets and helping them with training in a bid to find new homes.

Appco Group Support UK field representative Chris Gibbs said: “The opportunity to experience the behind the scenes operations of the home, coupled with the information provided by the staff was incredibly insightful.

“Working with the trainers to learn, first-hand, how they train the dogs in the home by being paired up with some of the home’s current residents was definitely the highlight of the day for me.”

Battersea Dogs & Cats Home Senior Direct Marketing Officer Rachel Samuels said it was a pleasure to have the field representatives at the home.

“They showed the enthusiasm and energy that I’m sure they apply to their work every day,” she said. “It’s exciting that we are in a position to show exactly where the money you’re raising goes when you come in for a tour, but to be able to show you part of the groundwork is equally as important.

“…the work, passion and energy that all the Appco fundraisers put into our campaign is amazing. The number of regular givers they have signed up has blown us away and they have far exceeded our expectations.”

Keywords: Appco Group, direct marketing, marketing, marketing agency