'Contact data management: the wise investor'

By: Experian QAS  24/02/2009
Keywords: data management, Customer data management, contact data management

 Global Research - Getting investment for your data quality
In December 2008, Experian QAS undertook a piece of global research to look at how organisations approach data quality and contact data management. The report produced, 'Contact data management: the wise investor' looks at global investment in improving data quality.

Keywords: contact data management, Customer data management, data management