Europe Nutraceuticals Industry Outlook to 2017 - Improving Economic Conditions to Propel Growth

By: Ken Research Pvt. Ltd.  09/05/2014
Keywords: bakery products, dairy products, baby food, milk formula, snack bars, energy and nutrition bars, wei

Europe Nutraceuticals Industry Outlook to 2017 - Improving Economic Conditions to Propel Growth gives a comprehensive analysis with past, present and future outlook of the nutraceutical industry. The report discusses the UK, Germany, France and Italy nutraceutical markets with future prospects till 2017. The study also entails major industry segments such as functional food, functional beverages and dietary supplements and sub-segments of the market. Additionally, the report has discussed supporting factors such as ongoing trends and developments, government regulations and has highlighted major players operating in the industry with their market share and profiles. Europe was the fourth largest regional market for nutraceuticals at a global level in 2012, after Asia-Pacific, North America and Latin America; with a contribution of ~% in the overall global revenues. The growth of nutraceuticals sector has witnessed a considerable slowdown in recent years in Europe, adversely affected by the Euro crisis, which has slowed down the business environment in major countries of the region. Overall, Western European countries such as Britain, Germany, France and Italy constitute the major markets for the nutraceuticals in the continent. The functional food and beverages market, similar to other markets globally, has maintained supremacy over the nutraceuticals sector, accounting for ~% of the overall revenues in 2012. The sheer expanse of the variety of products included in this category has helped this category to account for majority of the contribution in the nutraceuticals sector. The share of dietary supplements stood at ~% in 2012 in Europe. The improving market conditions in the coming years are expected to benefit both the consumer and business environment in the region. The companies operating in the nutraceuticals sector are expected to put in efforts to meet the needs of the consumers in increasingly sophisticated manner in the area of health and welfare. The introduction of nutraceuticals targeted at providing specific benefits is expected to urge the consumers to dedicate increasing wallet share to these products. The contributions of the UK and Italy are expected to expand in the next five years. The shares of the UK will incline to ~% by 2017, while that of Italy would be ~% in the same year. Germany and France on the other hand are expected to witness a fall in their revenue shares even though the value growth of the respective markets is expected to reach USD ~ million and ~ million respectively by 2017. In the coming years, the growth in the major markets of Europe will largely be supported by the companies leveraging on product positioning strategies to target specific health needs of consumers.

Keywords: bakery products, dairy products, baby food, milk formula, snack bars, energy and nutrition bars, wei

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