Top SEO Tips: Improve your PageRank with Twitter, Facebook & Google Places Optimisation

By: Search Engine Optimisers  26/05/2011
Keywords: seo, ENGINE, website development

Top SEO Twitter, Facebook and Google Places Tips from Ashleigh Fletcher, Senior SEO Consultant at Search Engine Optimisers.


Facebook – SEO weight?


Facebook, a social platform, has become and ever increasing way to drive targeted traffic to your website. Have you stopped and thought of the advantages it may have in SEO? Perhaps you didn't realise but search engines are now including social updates in their search engine results page (SERP) Up to 40 characters are available, utilise them as best you can but keep it relevant to your particular brand/website. Don’t try and write about the next NASA launch if it bears no relevance to your brand or community, but when you are writing updates, think about the keywords that other people might be looking for, that could lead them to your Facebook Page.


Sending links out from your Facebook Page in general is important in helping to improve your SEO rankings within Facebook search. You should take advantage of the places that Facebook give you to do this, including the wall and Info text. One of the most important places to link from your Page however, is in the ‘About’ box on the side of your Page. While you can’t put anchor text here, you can include a standard link


So what about Twitter?


The more high profile or popular Twitter followers you have, the more your site will improve within Google. These special followers are indexed as ‘inlinks’ to your profile – i.e. Google recognises one Twitter account as linking to yours as a relevant link. So get out there and find yourself some A-list quality in your particular field/market.


What shall we call it?


An important aspect of on-page search engine optimisation () is Title Meta Tags. A Title Tag is one a segment of meta data that search engines read in order to determine what a web page is actually about. A Title Meta Tag can be seen on the top bar of your browser and is typically used by search engines as the title of the snippet they show for a site on a search engine results page (SERP).

When a page is returned in the SERPS for a given search term or terms, the term is presented in bold on the SERP, the more keywords matching the search term you have in bold, the more likely your site will be visited.


Make sure you have unique Title Tags on each page of your site and ensure you keep your title less than 70 characters. Focus on your most important keywords for that particular page, put them in order of preference as the nearer they are to the start, the more important they are considered. Obviously the Title tag needs keywords placed that match the content of that particular page. It would be sensible to consider using a keyword tool, such as the ones available by Google or Wordtracker – consider targeting less competitive keywords initially, When writing your Title Meta Tag remember to think how your visitor might think and write a title that would make you click but without misleading your visitor! Once you have built up a steady flow of weekly traffic to that page, now consider optimising it further by making small adjustments to see if it increases your click through rate.


Google Places – Jump to the First Page


Listing the name of your town on a couple of pages is not enough anymore. Make sure that every web page title includes your address, perhaps in the footer section – don't forget to add your location Geo Tag as well. You should consider adding a reference to your description tag.


It’s tempting for a business to use a 0800 number for their Google listing – from an optimisation point of view, this is not such a good idea. To achieve better results, try and opt for a local number, so if you are a business located in London, display your 0207/0208 number for example.


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