Twitter, Facebook and Google Places Tips from Ashleigh Fletcher,
Senior SEO Consultant at Search Engine Optimisers.
– SEO weight?
a social platform, has become and ever increasing way to drive
targeted traffic to your website. Have you stopped and thought of the
advantages it may have in SEO? Perhaps you didn't realise but search
engines are now including social updates in their search engine
results page (SERP) Up to 40 characters are available, utilise them
as best you can but keep it relevant to your particular
brand/website. Don’t try and write about the next NASA launch if it
bears no relevance to your brand or community, but when you are
writing updates, think about the keywords that other people might be
looking for, that could lead them to your Facebook Page.
links out from your Facebook Page in general is important in helping
to improve your SEO rankings within Facebook search. You should take
advantage of the places that Facebook give you to do this, including
the wall and Info text. One of the most important places to link from
your Page however, is in the ‘About’ box on the side of your
Page. While you can’t put anchor text here, you can include a
what about Twitter?
more high profile or popular Twitter followers you have, the more
your site will improve within Google. These special followers are
indexed as ‘inlinks’ to your profile – i.e. Google recognises
one Twitter account as linking to yours as a relevant link. So get
out there and find yourself some A-list quality in your particular
shall we call it?
important aspect of on-page search engine optimisation ()
is Title Meta Tags.
A Title Tag
is one a segment of meta data that search engines read in order to
determine what a web page is actually about. A Title Meta Tag can be
seen on the top bar of your browser and is typically used by search
engines as the title of the snippet they show for a site on a search
engine results page (SERP).
a page is returned in the SERPS for a given search term or terms, the
term is presented in bold on the SERP, the more keywords matching the
search term you have in bold, the more likely your site will be
sure you have unique Title Tags on each page of your site and ensure
you keep your title less than 70 characters. Focus on your most
important keywords for that particular page, put them in order of
preference as the nearer they are to the start, the more important
they are considered. Obviously the Title tag needs keywords placed
that match the content of that particular page. It would be sensible
to consider using a keyword tool, such as the ones available by
Google or Wordtracker – consider targeting less competitive
keywords initially, When writing your Title Meta Tag remember to
think how your visitor might think and write a title that would make
you click but without misleading your visitor! Once you have built up
a steady flow of weekly traffic to that page, now consider optimising
it further by making small adjustments to see if it increases your
click through rate.
Places – Jump to the First Page
the name of your town on a couple of pages is not enough anymore.
Make sure that every web page title includes your address, perhaps in
the footer section – don't forget to add your location Geo Tag as
well. You should consider adding a reference to your description tag.
tempting for a business to use a 0800 number for their Google listing
– from an optimisation point of view, this is not such a good idea.
To achieve better results, try and opt for a local number, so if you
are a business located in London, display your 0207/0208 number for