Search Engine Optimisation - What is it and how can it help drive traffic to your website?

Search Engine Optimisation - What is it and how can it help drive traffic to your website? from Search Engine Optimisers

By: Search Engine Optimisers  23/05/2011
Keywords: seo, search, Search Engine Optimization

Search Engine Optimisation - What is it and how can it help drive traffic to your website?

Search Engine Optimisation or the initials "SEO" can refer to "search engine optimisers," a term adopted by an industry of consultants who carry out certain techniques in order to gain top positions on search engines such as Google, Yahoo & Bing.


Search Engine Optimisers, based in Brixton, London provides search engine optimisation and online marketing services for businesses throughout the UK.

Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page search engines such as Google, Yahoo or Bing.

The initials "SEO" can refer to "search engine optimisers," a term adopted by an industry of consultants who carry out search engine optimisation projects on behalf of clients.

The search engine landscape has changed dramatically over the last few years. Even the search results look different. There are now videos and images in Google's search engine result pages, as well as real-time streams fed by Twitter and Facebook updates, social results, news, maps and a host of other enhancements. Google now even automatically personalises results for each searcher, meaning that a website that seems to rank well for you might rank poorly for someone else - its a complex world!

Search engine optimisation can benefit any company for obvious reasons - to drive traffic to a site in order to gain more exposure, enquiries or sales. There are numerous techniques which can be implemented in order to help your site rise up the search engine results pages (SERPs) by making it easier for search engines to find, index, understand and rank in their results for relevant search terms.

Search Engine Optimisers are able to offer their SEO services as a stand-alone service or as a part of a broader marketing campaign. Our search engine optimisation consultants have acquired their skills by hands-on experience. They are able to improve your website's positions across all of the major search engines. Effective SEO alteration, for example, might include changes to the HTML source code of your site and site content. The term "search engine friendly" may be used to describe websites that have been search optimised.

Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines.

For more information on how SEO can benefit your business, visit us at:-


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