We recommend the Marketing Launchpad book - excellent introduction to marketing a small business
Associated Learning Systems
Sales Marketing, Pr Marketing, Business Development
We recommend the Marketing Launchpad book - excellent introduction to marketing a small business. This is a book we've come across recently that is recommended reading for anyone who is responsible for or interested in the marketing of their own small business. And in fact if you're a business owner - you must be!
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It is based around 6 key principles including how to build your brand, low cost advertising, and the secrets of effective direct mail. It inevitably touches on the benefits of search engine optimisation and how niche marketing is far more lucrative to you than trying to be all things to all people.
Have a look at it on Amazon. It's written by Leicestershire based small marketing specialist Alastair Campbell - no another one! It's quick and easy to read and is packed full of helpful ideas.
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