We recommend the Marketing Launchpad book - excellent introduction to marketing a small business

We recommend the Marketing Launchpad book - excellent introduction to marketing a small business from Associated Learning Systems

By: Associated Learning Systems  15/10/2010
Keywords: Sales Marketing, Pr Marketing, Business Development

We recommend the Marketing Launchpad book - excellent introduction to marketing a small business. This is a book we've come across recently that is recommended reading for anyone who is responsible for or interested in the marketing of their own small business. And in fact if you're a business owner - you must be!

It is based around 6 key principles including how to build your brand, low cost advertising, and the secrets of effective direct mail. It inevitably touches on the benefits of search engine optimisation and how niche marketing is far more lucrative to you than trying to be all things to all people.

Have a look at it on Amazon. It's written by Leicestershire based small marketing specialist Alastair Campbell - no another one! It's quick and easy to read and is packed full of helpful ideas.

Keywords: Audio Cds Selling, Building Customer Rapport, Business Development, Low cost marketing seminars, personal development, Personal Self Development, Pr Marketing, PR top tips and advice, Sales Marketing,