How Back Links Are Useful for Marketing Your Business

How Back Links Are Useful for Marketing Your Business from Jenkinson & Associates

By: Jenkinson & Associates  14/03/2011
Keywords: internet marketing, online marketing

Marketing your small business online involves more than just submitting your website to the major search engines. You have to submit material throughout the Internet and use it to your advantage. With the number of online ventures, it can be difficult for a serious potential client to find your website if they're not drawn to it from a particular source. This source can be a company blog, published articles, a social media presence, or affiliate ad links. Whichever form of material you choose to use, make sure that all of it has at least one link back to your business website.

Using Article Directories to Market Your Business

Article directories are websites that let end users submit useful information and then advertise a website at the end of the article. The articles submitted to these sites are often optimized to show up near the top of the search engine results pages. When a person clicks on your article, they will be redirected to your website from the link at the bottom of the article. This is called a back link because it brings the reader back to your website.

It's important to always have a back link included on your articles just in case someone is drawn to your article after reading a different one. For example, if you run a video game company and someone is reading a review on a recent release, they may be drawn to one of your articles advertised on the bottom or in the sidebar of the article directory. If you don't have any links included, the reader will close out the article and proceed to a different site or article and you lose a potential client.

Marketing with Blogs and Affiliate Ads

It seems that everyone has a blog nowadays. National publications are even showcasing blogs they feel benefit their publication. So it's important that if you have a blog for marketing purposes that you include useful information, have relevant links, and provides pictures or video that attract readers. Another way you can market your business is to allow other bloggers and website owners to display affiliate ads for your products or services. These ads link back to your site and let potential customers make a purchase.

You can reciprocate by paying a fee or by placing affiliate ads on your blog or within your posts. It's important to use established bloggers and businesses to help promote your product because they should have a loyal customer base willing to check out your business based on a recommendation. While it can seem like marketing your business through back links is overwhelming, it's a great way to increase your client base and a marketing consultantcy firm could manage this process for you.

Keywords: internet marketing, online marketing

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