QR Codes

QR Codes from Selmor

By: Selmor  17/03/2011
Keywords: website design, Facebook, Business Development

Here’s the Technical Answer

A QR Code is a two dimentional matrix barcode, readable by dedicated QR barcode readers and smart phones which have a QR reader application installed.  QR is the abbreviation for Quick Response.

Invented in 1990′s and intended to be docoded at high speed QR means Quick Response.  The information encoded can be text, URL or other data.  The code is arranged as a black and white square pattern as shown.

QR codes are huge in Japan, they are everywhere and every smartphone owner knows how to use them.  After Japan, the US has the highest useage of mobile barcodes and UK is rapidy catching up, currently 5th in the world.

The Non Technical Answer

The idea behind its use in mobile phones is so the user does not have to type in a long url to visit a web page for more inbformation about a given product/offer/discount/coupon/trial/testdrive/new range/etc.  You will need to have a QR reader app installed on your phone so you can scan the code.  Most new phones have them already – otherwise they are free to download and install.

This is where it gets really exciting and the excitement is going to grow massively over the next year or so as more and more business’s latch on to the marketing opportunities they provide.

By simply letting your phone camera see the qr code; (normally no clicking is required) you are whisked away to what ever information the product owner wants you to see.

This further information is where you the product/service owner has an opportunity to add value to your prospects experience and increase yout likelihood of a sale.

Basic ideas for QR codes – put it on your flyers, business cards or any printable material, even products displayed in your premesis.  Shoppers want to know what further information the code will provide

*On a Business Card
*On a Bill or Receipt
*Thank You Note
*Checkout Letter (Hotel or Motel)
*Invoice or Statement
*Customer Christmas Cards
*Last frame of a YouTube Video

Can you think of any more?

Beyond that, here’s a list of what some companies have used QR codes for:

* As part of a contest
* As a method for getting reviews
* A scavenger hunt promotion
* A way to send mobile users to watch a video (promotional, educational or otherwise)
* A way to get mobile users to sign a petition
* A way for customers to accumulate rewards

Keywords: Business Development, direct marketing, Facebook, generate leads, lead generation, marketing agency, new customers, Social Media Marketing, website design

Other products and services from Selmor

Mobile Web Design from Selmor thumbnail

Mobile Web Design

The latest addition to the Selmor stable of search engine friendly products is Mobile Website Design.  It appears there is

Facebook Marketing from Selmor thumbnail

Facebook Marketing

There is another aspect of Facebook marketing currently called “Connect with Facebook” for facebook marketing it has some extremely powerful features and implications on the way we connect on facebook although at the time of writing is is being phased out in favour of a newer more powerful option so for now I’ll leave the rest of this paraghragh to be updated as an d when the new system is implemented and fully operational.

Video Marketing from Selmor thumbnail

Video Marketing

Video marketing online is still in its infancy particularly with regard to their use by businesses to garner new customers.   The problem most businesses face is how to make and edit a video that is going to portray a professional image for your company of product.   Then get it so that it shows up in the search results so it will bring you new customers. That is where Selmor Video Marketing comes in! The fact is we all know about YouTube, but isn’t that just

Google Places from Selmor thumbnail

Google Places

Google Places is now more than ever a fantastic vehicle for local and businesses to gain an advantage over their competition with a Google Places listing that shows up high in search results.  However, placing a listing has become more technical than it once was and so to ensure you have a good placement giving you maximum possible exposure, you should talk to us about our Google Places Listing Service please Call 0845 164 5025

Web Design from Selmor thumbnail

Web Design

Get in touch and we’ll help you right from the start, with keyword research, help choosing the domain name, hosting and all the techie stuff leaving you with a custom website that you will be able to manage and edit yourself.  We can help with graphic design, video production, and all that complicatewd stuff and everything you want to ask about and we do our best to keep it all jargon free.