Management Professional

By: Pitman Training Preston  10/11/2009
Keywords: Business Skills

 In an increasingly competitive world, all managers require some knowledge of marketing. Knowing more about this area will help you to:• Gain a deeper understanding of your organisation’s links with customers• Contribute effectively to the achievement of your organisation’s marketing plans• Carry out effective internal marketing of your area of work.In this unit you will: • Study principles related to the broad management of marketing at an operational level• Learn principles of marketing planning and management• Study marketing journals as a means of understanding how marketing professionals use recognised principles and techniques to manage marketing activities at an operational level.The unit provides a vehicle for the development of analytical thinking skills, creative problem solving skills and a wider knowledge of the business environment within which organisations operate.You have the option of choosing just one module.

Keywords: Business Skills