By: Brad-Chem Ltd  04/10/2016
Keywords: PRODUCT DEVELOPMENT, New product development, technical service

HOW DOES TECHNICAL SERVICE SET BRAD-CHEM APART? Brad-Chem Ltd has more than a quarter of a century of experience of technical service, innovation, product development, and expertise in chemical regulation and international standards. Since its establishment, the company mission has been to improve the market availability of innovative, cleaner and better performing technologies in lubricant additives, and corrosion inhibitors for the industrial cleaning and maintenance fluids manufacturing sector. Our commitment to research and product development ensure that we continue to develop new and bespoke optimal solutions for our customers. We also assist customers with their product development through technical service to ensure we deliver the most appropriate additive recommendations, advice, and regulatory compliance. CAN BRAD-CHEM HELP ME WITH PRODUCT OPTIMISATION? Whether you are developing a new product or replacing a component of an existing formulation, it is important to ensure that the new development is viable. The answers to three questions determine viability of a new product development: • Is there a sufficient market? • Does the new product perform better than existing competitors? • Is the cost of the new product viable? Product optimisation can help to ensure that your new product is either better than the competitors or that you can offer better cost at like-for-like performance levels. In order to demonstrate better effectiveness, the performance of a product must be tested against the alternatives. Brad-Chem works with customers to ensure that, between us, we select the most appropriate additive recommendations from our product range. We provide samples for testing in the customer’s product development and technical support on how best to use our products. Our technical team can also test a range of our additives in a customer formulation against the customer formulation without our additives or against competitor products to determine the viability. We ensure a smooth transition from product development to product realisation by providing technical and regulatory information on all of our products and ongoing sales support and technical service.

Keywords: Corrosion Inhibitors, lubricant, New product development, PRODUCT DEVELOPMENT, technical service

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