By: Route Marketing  18/12/2014
Keywords: marketing, events, exhibitions

Exhibitions form one of the strongest direct awareness campaigns. Not only is information at hand, so are potential new clients. It is, in effect, the first meeting between business and client and information can be exchanged immediately between the two parties. Information can be gathered by the interested party and in turn information obtained by the exhibitor to ascertain whether they are a potential client. With this powerful media, the visual aspect is most important. The potential client must be able to determine what the exhibitor is trying to communicate, in seconds – the time it takes to walk by! The potential client must stop! How is this achieved? Through an informative but clear message on the exhibitors stand! Bold statements and logos must be incorporated to keep consistency and ensure that it is obvious. Corporate gifts are also a good form of media to work along side the printed literature. Items are often kept and they can form part of an “ice breaker” when trying to capture the passer by. Route Marketing can assist at any level with exhibitions from initial concept to attending the day itself: Source suitable exhibitions for your company Handle bookings Organise Sponsorship Design, print and prepare all sales literature/DVD presentations Design, print and prepare exhibition stands/panels Design and create exhibition “buildings” Corporate Gifts Source suitable equipment Set up and break down of all exhibition items On site sales representation Follow up campaign after the event

Keywords: advertising banners, display systems, events, exhibition design, Exhibition Display, exhibition stand design, exhibition stands, exhibitions, marketing, marketing consultants, modular exhibition stands, pop up stands, Portable Displays, product launches, trade shows, vehicle graphics

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