marketing, events, exhibitions
Exhibitions form one of the strongest direct awareness campaigns. Not only is information at hand, so are potential new clients. It is, in effect, the first meeting between business and client and information can be exchanged immediately between the two parties.
Information can be gathered by the interested party and in turn information obtained by the exhibitor to ascertain whether they are a potential client.
With this powerful media, the visual aspect is most important. The potential client must be able to determine what the exhibitor is trying to communicate, in seconds – the time it takes to walk by!
The potential client must stop! How is this achieved?
Through an informative but clear message on the exhibitors stand! Bold statements and logos must be incorporated to keep consistency and ensure that it is obvious.
Corporate gifts are also a good form of media to work along side the printed literature. Items are often kept and they can form part of an “ice breaker” when trying to capture the passer by.
Route Marketing can assist at any level with exhibitions from initial concept to attending the day itself:
Source suitable exhibitions for your company
Design, print and prepare all sales literature/DVD presentations
Design, print and prepare exhibition stands/panels
Design and create exhibition “buildings”
Source suitable equipment
Set up and break down of all exhibition items
On site sales representation
Follow up campaign after the event
, display systems
, exhibition design
, Exhibition Display
, exhibition stand design
, exhibition stands
, marketing consultants
, modular exhibition stands
, pop up stands
, Portable Displays
, product launches
, trade shows
, vehicle graphics