Social Media identifies the technology, platforms and ways in which users discuss content on-line.
Social Media depends on user-generated information and enables people
to share, discuss and be involved in the conversation. Additionally, it
allows people or companies to become both readers as well as publishers
of content material. Interaction also plays a vital role in Social
Media with communication among fellow users increasing content levels
and also further spreading the word.
This content comes in many forms including; text, photos, videos as
well as audio. Online communities are also created through Social Media
as like-minded individuals discuss their particular common likes and
is fast moving having a constant stream of new technologies being
developed enabling greater conversation and new methods to share content
Below is a summary of the most used Social Media platform types:
- Social Networks – Social Networks are generally
platforms created for people to interact with each other and allow
individuals to generate individual profiles through which they are able
to communicate with fellow users –most often friends, family or business
associates. Social Networks allow people to chat as well as share
content – be it by means of text, photo or video. Presently, the most
famous social networking websites consist of Facebook, MySpace, LinkedIn
- Video Sharing–
is a information medium that can be uploaded and shared online. A
perfect example would be YouTube. Users can comment on submitted movies
and increase viewer numbers through links, recommendations and also
uploading it to other on-line portals/sites.
- Photo sharing – Photo sharing sites have become
increasingly popular and allow people to upload and share their photos
or even images on-line. These images can then be shared over the web. A
good example of a photo sharing site is Flickr.
- Blogging/Forums – Blogs and forums tend to be types
of web sites typically maintained by a person, a company or perhaps an
online community. The way in which a blog varies from a standard static
web site is in the regular updates or entries made. These can be made up
of a variety of things whether it’s a running commentary, event
updates, most recent news or even rich media. Blogs are also extremely
interactive and many blogs enable visitors to post comments or enhance
- Micro blogging is a more recent phenomenon enabling users to
publish very short text articles frequently – Twitter is the best
demonstration of this.
- Social Bookmarking –
sites allow users to share their own ideas on content across the web.
They can comment of all forms of content whether it is an overall
website, a blog post, a news article or even a photo or video. By
publicly bookmarking this content it becomes suggested to other relevant
users who in turn read and can also bookmark the item spreading it
across the internet. Popular social bookmarking sites include: Digg,
StumbleUpon, Reddit and del.icio.us.