Serach engines like Google make use of links in their relevancy
algorithms therefore creating incoming links to your site is an
essential thing that you can do to increase your organic search engine ranking positions.
It was once said that “content is king”. Even though content is
definitely an essential ingredient in developing a commercially
successful website, link popularity is proving to be the deciding factor
on what will as well as will not rank well, especially on Google. Off
site requirements has exploded into the primary ranking element in the
The more backlinks pointing to a website, a lot more important it is
assumed to be. This is part of what goes into the mix of calculating
“PageRank”. PageRank is the link analysis algorithm used by Google.
A website like Yahoo is judged to be important because 1000s of
websites around the web are pointed to it. And when an important site
backlinks to your website, then your website is likewise judged to be
important, which brings us to the aspect of quality.
All inbound links are not the same. A link from Yahoo is judged to be
more authoritative over a hyperlink from a poorly linked website. A
link from a website which has a large number of natural inbound links
and is themed the same as your website is a superior quality link.
Since people normally use descriptive text (key phrases) when linking
to other web sites, Google analyses anchor text. It was once adequate
to attain a handful of high PageRank links along with relevant
anchor-text in order to rank well, but now it is important to achieve
backlinks via numerous sites with descriptive anchor-text.
As search engine space grows more competitive it will likely be
imperative to secure a high amount of high quality inbound links.