InStep’s methodology gathers qualitative market feedback designed to reveal what your current or potential clients are really trying to achieve in using a product or service or how they may be impacted by a market initiative. We help you profit from uncovering the unknown.
InStep offers either Bespoke or Syndicated market research. Bespoke market research is a dedicated and focused project around an existing or new product / service or industry initiative. Syndicated research is a commissioned project by typically 4-5 sponsoring companies. In a syndicated research project we work with all the sponsoring companies to draw up the core topic list and will also include confidential company specific questions.