Search Marketing

Search Marketing from Web Presence IOM

By: Web Presence IOM  16/04/2014
Keywords: content, search, marketing, internet, seo, sem, smo

Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. It encompasses: SEO: Earning traffic through unpaid or free listings SEM: Buying traffic through paid search listings Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities. SOURCE: Search Engine Land searchengineland.com/guide/what-is-sem

Keywords: content, search, marketing, internet, seo, sem, smo