Search Engine Marketing (SEM) & SEO Search Engine Optimisation (part2)

By: SEO Consultancy, and Retail Concept advice   02/12/2010
Keywords: web marketing, search engine marketing

SEO for intermediates brings together the very best and most up to date information over two packed day for business owners, directors and internet marketers who want to:

  • Gain a deeper understanding of internet marketing
  • Learn more about selling online
  • Convert and win more customers via email marketing or search marketing
  • Get a better Return on Investment (ROI) on their email marketing campaigns
  • Exploit the ‘long tail’ of search in both organic SEO and Paid Search
  • Understand the power tools of Search and Social Media
  • Boost the impact and visibility of your Online PR campaign
  • Align their internet marketing strategy with other business objectives


This course will show you how to ensure your online marketing strategy continues to punch it's weight online.

We will cover topics including:

  • Search engine optimisation
  • Email Marketing
  • Pay per click advertising (PPC) vs organic search
  • Analytics and website conversions
  • Online PR, creating backlinks from releases
  • Blogging
  • Social Media and Search, which ones to use and how to ‘no follow’
  • Using Adwords and conversions
  • Creating goals

Keywords: search engine marketing, web marketing

Contact SEO Consultancy, and Retail Concept advice


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