Ask yourself these questions:
- How's our organisation’s profile?
- Do we know what's being said about our business?
- Is our business clearly understood in its marketplace?
- Could we do more to generate positive exposure?
- How are we communicating with our audience?
- Have we got the time and ideas?
In answering these with you, Blackbird Communications has a friendly
'sleeves rolled-up' approach. Think of us as an extension of your
business that’s tasked with raising its profile, getting it known and
understood and keeping its communication channels open and effective.
Working with our clients is a partnership. We make it a priority to
understand your business exactly and what it wants to achieve so that
our proposals are as focused, meaningful and cost-effective as possible.
Here's a brief snapshot of our expertise, showing you where we can make a tangible difference:
Raising awareness and developing a positive profile which gets
businesses noticed and respected. This could include tactics such as
running a campaign, competition, promotion or sponsorship
Generating and producing regular news and maintaining dialogue with
targeted print and broadcast media, on-line and off-line, as well as
harnessing the power of social networks. We help clients develop
significant traction and positive exposure
Achieving the right 'look and feel' for your business and reflecting
its values in all its communications. Our expertise includes:
presentations; website writing; 'ghost blogging'; photography;
speech-writing, proof-reading; and identifying speaker opportunities
Identifying and organising events that will add value to your
business. This could include sponsorship of an industry conference or
hosting of a bespoke media event, for example
We manage the conception, design, copywriting, production and print
of newsletters, promotional fliers, brochures, prospectuses, annual
reports and other materials
Providing strategic counsel, media management, reputation and stakeholder support in times of crisis
Preparing spokespeople for handling media interviews competently and credibly
Tracking media coverage and measuring its value to your business
Researching and facilitating partnerships with relevant organisations
in order to generate additional profile and commercial opportunities