VFM Services today announced its new Board of Directors following the decision that Bill
Jackson will assume Managing Director responsibilities within his current CEO role from this
Current Head of Operations, Steve Jackson; Head of Training and Consultancy, Sally Griffiths,
and Head of HR and Communications, Meera Bhatt’s appointments are with immediate effect.
They join existing Director Rick McCulloch and Non-exec Director Lee Jackson on the Board.
Bill Jackson, Chief Executive said:
“A new year and a new Board is a pertinent time to review the strategic objectives of the
company and we are delighted that Steve, Sally and Meera have accepted Directorships, who
along with Rick and Lee, will be driving the business forward with me.
Having considered other industry figures and with the added experience of previously recruiting
outside the company, I am convinced we have the majority of the necessary skills in-house. I
have invited these senior managers to the Board for their in depth knowledge of our
conversation management product, vast experience of working in the insurance sector and the
right business acumen to maximise profits, while maintaining the quality and results we are
“I’m pleased to report the company is back to a financially healthy and secure position, thanks
wholly to the members of this management team who were left with an uncertain future
following the departure of their predecessors in 2009. The reality is it was their clear vision and
individual commitment that strengthened our reputation during what was a difficult period, and in
order to build on our recent success, I intend to invest in the business this year to assist our
Steve Jackson assumes responsibility for internal product delivery, new business and product
Sally Griffiths takes ownership of training and consultancy, including product development,
delivery and quality assurance.
Meera Bhatt manages corporate coordination and planning with specific responsibilities for
marketing, HR and communications.
Rick McCulloch continues his responsibilities for legal and secretarial matters, business
systems and financial management.
Bill Jackson founded VFM Services in 2000 and is the original architect of the conversation
management process, designed to assist Thomas Cook in their travellers cheques’ claims
process. The process is now known as New ERA conversation management which provides
customer focused investigation and resolution of high risk claims over the telephone. Shortly
after starting the Company Bill was joined by Rick McCulloch and Sally Griffiths who have both
been involved with the design and development of the original product for the insurance