Estate Agency Explained - Why agents should perform viewings
Belgarum Estate Agents
estate agents, house moving, house sales
Q. I think I'm perfectly capable of showing prospective buyers round my own house, but my agent says it would be better if he did it. Is this really true?
A. Many if not most good estate agents prefer to handle viewings themselves these days.
I accept this might sound a bit counter-intuitive. After all, you know your home better than anyone else. But, the fact is that the viewing is in many ways the single most critical stage in the entire marketing campaign. Granted, your agent doesn't have your detailed knowledge of the property. But he or she does have the skills, the training, the knowledge of the market and the experience to identify and focus on those features that are particularly relevant to the wants and needs of the prospective buyer. Or to put it another way, they are better qualified to sell your home than you are!
Agents also enjoy a degree of professional detachment and objectivity, which with the best will in the world no homeowner can match, and which buyers not only respect but tend to feel more comfortable with. Brought face to face with the proud owner, people often feel uncomfortable; unable to ask important but perhaps sensitive questions, or to pass comment, for fear of causing offence. Much easier to deal with a middleman! After all, they've come to look at your house, not to meet you.
Of course, if you feel there are particularly important points about your home that would appeal to a buyer, then you should make your agent aware of them. And on the day, you should certainly take the basic precaution of putting any valuables out of sight.
But once you've done that, I should leave everything to your agent. And by that, I don't mean that you should constantly hover in the background, like the family ghost! I mean, quite literally, leave. Take yourself off for a long walk or a trip to the shops. And if you've got children, or pets, (or both), take them with you too!
Obviously, it's your choice at the end of the day, but remember, your agent does this sort of thing all the time, and should know the best way to present any property - yours included. If you’re still not convinced, then all I can say is that it doesn't sound as though you chose your agent very wisely...
, House Lettings
, house moving
, house sales
, Market Knowledge