PR Training

By: Smooth PR  05/02/2011
Keywords: media training, Pr Training

 Do your own PR – face to face training aimed at small and start-up businesses who want to handle their own publicity, but don’t know where to start. You’ll be taught how to spot a news story, identify your media, and how to write effective pitches and press releases. You’ll also get three months phone and email support to help guide you through your first forays into PR.

Bite-sized training courses for people whose role incorporates elements of public relations and marketing, but who have never received any formal training.  Perfect for charities, small businesses and sole-traders.

Writing News Releases: A news release is the most effective way of getting news to your audience via the media, and whether it’s through your local newspaper or a trade publication, the principles are the same. Issuing news releases is free, but unless they are done well, your time will be wasted if they never appear in print.  This short course covers: when to write them, tailoring them to the audience, how to write them, sending them out and following them up.
Organising photocalls and looking after the media at events: Effective planning and organisation can mean the difference between getting a photo and write up of your event in your target media and not.  This short course covers: identifying and creating media friendly events, how to let the media know, what to do with them on the day, and following up.

Creating case studies: Client testimonials and case studies have a multitude of uses if you collect and use them effectively.  This short course covers: identifying what makes a good case study, permissions for usage, where to use them, and how to write them.

An introduction to social media: Everyone else is doing it, so shouldn’t you?  Social media can be an excellent way of engaging with your audience, providing, like all other communications disciplines, you use it effectively. This short course covers: an introduction to the most popular sites, what to say, how to say it and how to monitor it.

Keywords: media training, Pr Training

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