Search Engine Optimisation

By: Atelier SEO  05/01/2011
Keywords: search engine optimisation, seo services, SEO company

Optimising a website is always a unique proposition, but there are parts that stay the same across the board. A key step is to work with you to help clarify what the major theme and related topics of the site should be. Because we come at it with a fresh pair of eyes and can interpret what search engines see, this can be an enlightening and interesting process.

Once a theme and topics have been defined we’ll review your competitors and the wider search environment to assess how your site compares and make a general assessment of its authority for given themes and topics. We’ll then research and recommend likely keywords.

Rather than merely working on a given wish-list of keywords we’ll be proactive in advising on the best keyword strategy for your site. We select a number of related words and phrases that match theme and topics. These will be used in the site (on-page) to create a coherent environment.

Next we review the site from all angles, looking at items such as:
Meta tags, titles, page structure, site architecture, content, URLs, internal linking, conversion opportunities, duplication, domain and hosting location, XML sitemapping, feed promotion, site reporting and management tools…

These are just some examples; the list is long.

Keywords: search engine optimisation, search engine optimisation company, SEO company, SEO consultant, SEO Consultants, Seo Expert, seo services