Mathematical Marketing

By: Dragon Noir Data Science  26/02/2016
Keywords: marketing strategy, online advertising, Digital marketing agency

The scientific understanding of how the past behavior of existing customers predicts future purchases is the process of mathematical marketing. Dragon Noir utilises its understanding of consumer choice to transform brand promise into winning products and packaging, to increase the success rate of the product launches, we use mathematics. To achieve our aims we need to understand what consumers feel about your brand, and what they think about your image and product. We look at improvements to all your brand’s points of customer contact, to improve customer satisfaction. We will not simply act as a measuring tool, but through our research we will help you to create better products. Dragon Noir works with companies to structure programs precisely, then uses these well-executed marketing programs to drive up both revenue and profits. Precisely targeting the most attractive customer segments, creating the most alluring company image and reinforcing the brand. Dragon Noir concentrates its work on brand management, ensuring to pay particular attention to elements such as the impact that resource allocation has on sales and profits, the impact of marketing mix, and competitive positioning.

Keywords: Behavioral Targeting, Behavioral tracking, Data Driven Marketing, Digital marketing agency, Digital Marketing Hampshire, Digital Marketing Portsmouth, digital marketing strategy, marketing strategy, Mathematical Marketing, Maths Driven Marketing, online advertising, Predictive Analytics,

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