Strategic Development – Business Fit Club

By: Soaring Worldwide  06/09/2013
Keywords: press releases, marketing agency, marketing communications

Business Fit Club, a fast growing franchise based business in the UK had a well defined business plan, highly focused directors and a desire to succeed. However, to ensure success they needed an external opinion, someone willing to ask the hard questions and provide insight from a different perspective. Our strategic communications plan started with extensive discovery and research sessions before moving on to market and competitor analysis. The result was a schedule that allows the directors of Business Fit Club the flexibility they need to grow the company's communications and media presence according to market conditions and franchisee growth. Above all else we ensured a range of messages were in place to suit different markets. file"Sometimes you get too close to your business. Our Strategic Communications plan from Soaring was a revelation. As experts in the creation and management of businesses we knew what we wanted and had the plans to back it up. However, the team at Soaring Worldwide looked at our business from a different angle, they questioned, challenged and presented a plan that allowed us to see where our communications could be in the short, medium and long-term." Mary Carter, director, Business Fit Club, UK

Keywords: Communications consultancy, corporate communications, marketing agency, marketing communications, PR agency, PR Strategy, press releases

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