W&Co’s high quality were approved by Georg Jensen, the Scandinavian luxury lifestyle brand, for use within their retail stores selling the finest jewellery, silver, watches and home décor. Quality is clearly an important factor for this high end, long established brand and these light boxes met their very high standards.
The fabric face light boxes have been exported by W&Co internationally to Georg Jensen stores including Hong Kong, Australia and Denmark, with the most recent light boxes being fitted into their Flagship store on London’s Bond Street.
The illuminated displays have been supplied to make sure that Georg Jensen’s graphics make the biggest impact possible. They are produced in large format sizes from 1800 x 1200mm (6 sheet) up to 3500mm x 2500mm with the aluminium profiles powder coated grey to fit in with their shop colour scheme. Non-illuminated fabric face displays have also been supplied to compliment the light boxes in the Hong Kong stores.
The frameless light box design ensures that the focus is on the graphic and Georg Jensen have utilised this to show close up photos of jewellery printed onto the backlit fabric using a high resolution dye-sublimation process. The latest graphics are from a photo shoot in New York by fashion photographer, Sebastian Faena, as part of Georg Jensen’s new global campaign featuring Danish supermodel, Freja Beha Erichsen.