Words By Sarah Mac
public relations, copywriting, Copywriter
Local public relations is my specialism. I work with businesses with local audiences to help them build a name in the community so that it rolls off the tongue whenever your service is mentioned. For example, if you are a landscape gardener operating in Romford, I will work on various initiatives that will work towards your name being the first recalled whenever someone thinks about gardening.
I work on simple yet effective initiatives that collectively build a presence for your company both online and offline, both of which are equally important. From local sponsorships, fundraising involvement, media initiatives (NOT advertising), networking and presentations to local groups; to blog writing, You Tube channel creation, web photo galleries, online directory entries, article marketing and online press release distribution; this is a clever combination of marketing tactics that really gets things moving, in a long-lasting way.
, marketing advice
, press release writing
, public relations