The Digital Marketing Jargon Buster

By: Marketing Simply Ltd  21/09/2015
Keywords: seo, email marketing, analysis

Marketing Simply Ltd: You can trust us to be part of your team. What is online marketing? It is a bit of a catch-all term, covering any online activity that could improve your business! We firmly believe in separating online marketing from social media marketing, although the two do very much go hand in hand. This is an overview of the online marketing options available.. SEO – Also known as Search Engine Optimisation. SEO ensures your website is compliant, keyword targeted and can be found by search engines, therefore found by your target audience too. Read more. PPC – Also known as Pay Per Click advertising, or Paid Search. PPC ads are paid-for keyword driven adverts, where your ad frequency is determined by the cost per click of target keywords and budget. Read more. Email Marketing – Also known as e-shots, or newsletters. Email marketing can reach a core audience easily, driving traffic to your website, building brand exposure and attracting more enquiries. Read more. Content – Words are needed for keyword-driven web pages to improve SEO performance, and for PPC ads. Words are also needed for blogs and e-shots which help improve website performance too. Read more. Analysis – How do you know what works for your business and what doesn’t? Analytics! Benchmarking comes as standard, and in-depth performance reports are available, but we always look at the stats to find out what needs fixing first, what needs fixing fast, and what changes will make a difference to your business!

Keywords: analysis, email marketing, seo