Association Membership

Association Membership from ActSmart

By: ActSmart  28/03/2014

Dedicated support in your specialist sector There are thousands of trade associations throughout the UK, focused upon supporting specialist markets and the businesses that operate within them. Their primary membership are SMEs and micro businesses, which can benefit from shared promotion, buying power, areas of standardisation and a voice in Government. As corporate business grows, an increasing number of trade associations are seeking strength and continuity through closer partnerships with other organisations. The challenge in any partnership is how to retain your areas of specialisation, whilst leveraging the wider benefits of shared management. Speciality retail sector associations have historically been dominated by supply based businesses, brought together through event management and a sector focused campaign strategy. As trade events have fallen into decline and consistent Governments have refined their focus to ‘small business’ - as opposed to sector specific needs - this model of association is proving unsustainable. Time for a change ActSmart was born out of the need for a small business support organisation to supplement the requirements of specialist trade associations, specifically in the sports and leisure sector. ActSmart provides a range of core business services based around a low cost subscription model to support trade association growth aligned to consumer promotion tools, releasing resources within the association to focus upon promotion and education of their sector to the UK market at large. ActSmart also operates in partnerships and is an active member of the Independent Retailers Confederation, representing over 100,000 specialist shop fronts throughout the UK. The Association of Cycle Traders (ACT) ActSmart is committed to helping facilitate the growth of speciality retail throughout the UK, expanding our proven model in the Bicycle industry in partnership with the ACT to other market places. If you would like to know more about ActSmart and how an association partnership might benefit your sector please contact us.

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