Search Engine Optimisation

By: Cost Saving Marketing  31/12/2014
Keywords: seo, web page design, professional web design

On-page search engine optimisation This is the preparing and managing of your website pages to appear in the “organic” or free search engine result pages. These are the pages of your website which appear when a potential customer types in words or phrases into a search engine to find the information they are looking for. Some of the metrics used for on-page optimisation are: Duplicate content monitoring Site architecture and coding Conversions and goals Headings, page titles, meta tags, alt text and meta descriptions Site uptime Rich content Mobile optimisation Keyword and content optimisation Off-page search engine optimisation techniques. The way Google and other search engines rank websites is based on an algorithm. This carefully designed algorithm takes into account various measures about your website and gives you a rank on the search result listings. The algorithm takes into account thousands of off-page metrics to determine your website’s rank on search result pages. Off-page techniques metric include: Link building – link from other websites to your website Deep linking Social optimisation Press releases Keyword search Blogs and articles The number of unique visitors your website attracts every month. Such metrics help search engines decide how reputable and popular your website is and where you’ll appear on a search result page. On-page and off-page search engine optimisation work best when used together as they are all important in the way they help your website ranks.

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