Marketing Projects to Improve Competitive Advantage

By: Build Better Business Ltd  15/07/2009
Keywords: Marketing Services, Business Development


Many years experience in sales has seen us witness many instances where marketing departments and campaigns fail to support the sales or even connect with the sales function when both should be closely aligned. Our approach is designed so that marketing projects complement the sales function and progressively build competitive advantage.

can assist in the conception, design, planning and execution of marketing projects which address the following elements:-

Ø  Customer & prospective customer needs & priorities

Ø  Analysis of

o   relative strengths of your product differentiators

o   Weaknesses in your value proposition

o   Opportunities for new market segments, uses for products, increase frequency of use

o   Threats from competition, technology, customer changes

Ø  Variance analysis of selling requirements to selling resources

Ø  Alignment of resources with opportunities

Ø  Opportunities for collaboration

Keywords: Business Development, Marketing Services

Contact Build Better Business Ltd


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