Key Account Management Consultancy

By: Build Better Business Ltd  15/07/2009
Keywords: Crm Consultancy

 

There are a number of different approaches to managing a customer base – each one appropriate to different market circumstances – e.g., mature market where finding new clients is difficult and competition is based on price, a wide product range of low value items, complex products manufactured to order, products which need to be backed up by a permanent after sales service. The secret is to decide on the correct one for your circumstances or the correct combination:-

Ø  Operational CRM

Ø  Analytical CRM

Ø  Business Intelligence CRM

Ø  Marketing/Sales Promotion Management

Ø  Client Collaboration/Sales Team collaboration

Ø  Consumer Relationship

Ø  Relationship Building

Ø  Sales Management Led

Keywords: Crm Consultancy

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