Commercial Photography

Commercial Photography from Photography  by David Morphew

By: Photography by David Morphew  05/03/2015
Keywords: photography, Commercial Photography, commercial photographers

Pictures for Business - The Images behind your brand In a world where we're inundated with choice, I’m convinced that one way for businesses to stand out from their competitors is through the use of compelling images. But then I would say that wouldn't’t I? You can write at length about your company’s commitment to quality, your attention to detail and your fabulous products, but customers browse… they skip the details and just read the headlines, so while that text might play well with the search engines, most people visiting your web site will never read those words you spent so long over. And here’s the thing, so many companies seem to have had a personality bypass when it comes to their marketing, everyone is “focused on delighting the customer” or “passionate about their business” or “committed to going the extra mile” we’ve learned to filter out those words not because they are meaningless, but because we’ve heard them so many times before. But what if we could show clients those same ideas but in images… the technician going the extra mile, or the service rep giving 110 percent? And if your people really are your greatest asset shouldn't they be the stars of your web-site? I call this seeing is believing, using quality images to bring out the personalty of your brand.

Keywords: advertising photography, commercial photographers, Commercial Photography, corporate photography, photography, product photography

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