Holiday Season means more Sales, right?

Holiday Season means more Sales, right? from Tactical Sales Training Limited

By: Tactical Sales Training Limited  06/07/2011
Keywords: management training, business coaching, Leadership Training

Holiday Season means more Sales, right?

Most companies use holidays as an excuse for poor performance, they are willing to accept that “August is always a quiet month”. After all, how can you expect to close deals if decision makers are out of the country?

If you have qualified your opportunity well, covered all bases and eliminated any risks or potential hurdles in advance, there is no reason for a holiday to have an impact on the outcome of your negotiations. Be sure you fully understand the process involved to raise an order – who the decision maker is, who approves orders and who signs orders. Know when the relevant person is going away and use that date as a fixed milestone. Put it in your diary and be open with the prospect, aligning your expectations so you are both working to same schedule.

And when it’s your turn to take a break?
Similarly, qualify well, align expectations and use your situation to your advantage. Having a clear deadline encourages the urgency and importance of a deal for both sides. Be sure all obstructions are cleared to enable the opportunity to proceed as planned. If the paperwork simply cannot be raised until you are out of the office, as long as you have done your job, you can hand the file to a colleague, who purely has to collect and action the order.


Fundamentally, being out of the office does not affect sales leading up to or during that time. The true quiet spell appears in the month or two following the holidays – it is your pipeline that is affected. The flow of new sales is interrupted because you cannot start a sales process when the relevant person is absent, thus creating a gap.

All you need to do now is close the gap!

Keywords: business coaching, Leadership Training, management training, sales coaching, sales courses, sales management training, Sales training, Sales Training Course

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