SMART MARKET RESEARCH- 52 top tips to finsd out more about your customers and markets

SMART MARKET RESEARCH- 52 top tips to finsd out more about your customers and markets from Insight Marketing Services

By: Insight Marketing Services  06/07/2011
Keywords: marketing, market research, marketing consultant



I-Marketing Services Ltd has just published a new e-book, “SMART MARKET RESEARCH- 52 top tips to help small businesses and not-for-profit organisations quantify and understand their markets and their customers.


Packed with hints and tips, one for each week of the business year, the book makes market research accessible, and the results more valuable, guiding the reader through “Market Research- the systematic collection, analysis, and interpretation of information relevant to marketing decisions. By understanding the principles of market research, a business can better understand how well they’re doing in satisfying their customers, anticipating future requirements, and identifying potential new markets.


This e- book, in an easy-to-read format, is based on more than twenty years of practical market research experience. From planning and sampling, desk research and field research, through to questionnaire design and results analysis, each topic helps both the reader and the browser to make better marketing decisions.


Written by Dianne Edgar, MCIM, this e-book in PDF format also includes real life case studies, a market research quiz, a crossword, useful sources, and some relevant market research quotations. Priced at only £7.50, payable through PayPal, applying just one of the tips in this e-book can easily recoup your investment.


"The Smart Market Research e-book is particularly good for small businesses who know that understanding customer and prospect behaviour and attitudes  is valuable for planning , and simply want some easy-to-follow guidance on how to make their market research more effective.”


Sally Kavanagh, MSc. Search Engine Workshops


Keywords: market research, Market research , customer satisfaction survey, new product launches, marketing, marketing consultant,

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