Market Research-finding out why
customers buy, or don’t buy
skill lies in designing, phrasing and structuring the right questions to obtain
the accurate information clients require, without confusion or complication.
Having gathered the information, our team completes the analysis, and provide
detailed Reports, with conclusions and considered recommendations, to help
clients make better decisions.
Time spent in reconnaissance
is never wasted. Companies that take
marketing seriously carry out regular research, to find out who their most
profitable customers are, who they could be, and what they want.
If you don’t know what you need to know, it is much harder
to make good marketing decisions. Sometimes the findings reinforce what you
first thought; sometimes they suggest completely new directions.
Insight Marketing Services has carried out a number of
research projects, in both public and private sectors, including:
- Pre-launch new product
and service testing
- Brand values and
corporate identity awareness
- Market response
- Customer satisfaction
- Staff product awareness
- Competitor analysis
start by setting and agreeing objectives, look at sources and methods
available, and put together an appropriate and knowledgeable team. Research can
be by phone, face-to face, in the street (with permission), in store, by email,
or desk research.