Concept Development is the process we use to identify the strongest design outcome for a new product.
We start with a list client aspirations and product
specifications which we convert into a selection of potential solutions
using a combination of hand sketches and computer models. These
solutions give an approximate description of form and features.
Once we’re happy with our selection of designs they are
assessed for feasibility, after which a series of design improvements
and re-evaluation steps take place until a fully defined final concept
is settled on.