When being creative, Template Marketing and Design look to make a harmonised message for a product or service from advertising to packaging, what's actually seen in store can sometimes be overlooked. Point of sale is as crucial as any other factor whilst journeying along this graphic design road.
This point where customer meets merchandise is where most emotion is ultimately invested and spent. to buy or not to buy? That is the question.
At Template our innate appreciation of what tips a deal is why we put so much emphasis on point of sale. Imagery, position, colours and layout come together to complete the tale.