Public Relations (PR)

By: Fig Creative  12/11/2013
Keywords: public relations, press releases, PR agency

Public Relations (PR) is not ‘free advertising’ or spin, it’s about image and credibility; getting noticed and being believed. It’s about spreading the right kind of things about your company to the right people. PR is often the glue that binds marketing initiatives together, integrating sound principles, careful planning and creative thought. It can be incredibly effective and reap significant return on investment when compared to other forms of marketing communications. Critically, it changes people’s perceptions and habits in the long-term. PR is also useful when working with stakeholders to build awareness, maintain visibility and, if necessary, defend your actions. PR is most effective when part of a planned, consistent campaign approach rather than an ad hoc activity. When you work with us as a Marketing Partner, PR is very much part of that programme. If you would like to discuss how PR could help your business, give Fig Creative a call on 01457 857111 or email [email protected]

Keywords: PR agency, press releases, public relations, public relations agency

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