By: Fig Creative  12/11/2013
Keywords: Branding, creative advertising, business logo design

Branding is central to your business or organisation. More than just your logo, it’s your whole identity; the message, look, feel and values that distinguish you from your competitors. Your brand is a valuable asset which many companies go to great lengths and expense to protect. Identity is about creating a consistent “look and feel” through all your communications to help people become familiar with your brand. Familiarity leads to trust. Trust leads to sales. This applies to all your marketing materials, products and advertising through a coherent use of colours, themes, design elements and typefaces. New businesses start out with a set of values and a vision of what they want to achieve. We’ll work with you to develop your values and bring your business ideas to life by creating a visual logo, with or without a strapline. (Straplines are often as effective as the logo itself, as they both reinforce the visual icon and help your customers understand what you do.) Fig Creative has developed new brands for private companies and public sector organisations of all sizes, worked with established companies keen to build brand guidelines and reinforce their brand identity and has managed numerous cradle-to-grave rebranding projects. We can also develop sub brands for new products or services including the development of brand guidelines to help protect the use of brands both internally and externally. If you need a logo designing or would like to develop your company brand give Fig Creative a call to discuss further on 01457 857111.

Keywords: Branding, business branding, business logo design, creative advertising

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