Business Blogs from Precise English
Having a business blog on your website is imperative if you want to:
1) Connect with the people who visit your website
2) Connect with the search engines that visit your website
Producing content that will potentially entice a visitor to either visit your website again or purchase a product or service from you is vital if you are to be a success online. Professionally written blog posts that read well and are interesting in some way will help you create a reputation in your industry.
Content that's purely targeted at attracting the search engines may sound like a good 'quick fix' when it comes to wanting to appear high on the search engine rankings, but in the long-run it will only damage your company's prospects both in terms of sales and rankings. Google, the number one search engine, will penalise you if it decides that the content you're producing is purely created for their eyes and not your users. Having content that's only aimed at the search engines will also alienate potential customers, resulting in less conversions and sales.
The key to creating quality business blogs is achieving the optimum balance between writing for the user and writing for the search engines. At Precise English, we know what we're doing when it comes to writing for both the user and the search engine robot/spider, which is why we're specialists in the blogging field.
Each new business blog you post (or we can do this for you) on your website can be seen by Google (or any other search engine) as a new page on your website. Why is this good? Imagine having a website that you haven't updated for a few months or even years; in the eyes of the search engines this website could be seen as being out-of-date and neglected. If you're posting regular new pages (blog posts) on your website then the search engine robot/spider will automatically think your website is kept up-to-date and if the content is well-written you'll more often than not see an increase in search engine rankings.
To learn more about business blogs and to speak to an SEO copywriting expert, get in touch with a friendly member of the Precise English team today by calling 0845 224 1337 or visit www.precise-english.com