VARTA Batteries - Online Consumer Research

VARTA Batteries - Online Consumer Research from Warwick Equest Limited

By: Warwick Equest Limited  07/04/2011
Keywords: market research, marketing strategy, market intelligence

When VARTA planned a major re-launch of their range of rechargeable batteries in 2010 they commissioned Warwick Equest to conduct online market research to assess the current state of the rechargeable battery market in the UK.

The research aims were to identify who currently buys rechargeable batteries, their motives for the purchase, what they use them for, their understanding of different types of rechargeable batteries and their level of pre-purchase research. The views of current non-users and their awareness, experiences and perceptions of rechargeable batteries is also explored including; any barriers to purchase, consumer understanding of the types of rechargeable battery available and how this fits their needs, the cost savings and other benefits for switching to rechargeable and where they would seek further information or make a purchase.

Keywords: market intelligence, market research, Market Research Agency, Market Research Analysis, market research services, Market Research Survey, marketing strategy, online market research, online surveys, quantitative and qualitative research, Web Survey

Contact Warwick Equest Limited

Email

Print this page

Other examples of best work from Warwick Equest Limited

Total Confidence - New Product Launch/Business Start-Up from Warwick Equest Limited thumbnail
07/04/2011

Total Confidence - New Product Launch/Business Start-Up

 “The proposal was changed several times, of course, before application and Paul Dobbie from Warwick Equest was fully flexible throughout and even proposed a cheaper option than that first proposed. The research was completed within the promised timescale. The reporting was excellent and Paul's response in rooting out the answers to the inevitable further questions arising from the research was exceptional. I am pleased to report that the product is now ready for market and the contribution


Richmondshire District Council - Street Interviews from Warwick Equest Limited thumbnail
07/04/2011

Richmondshire District Council - Street Interviews

“The Committee wish to thank you for a job well done. The help and advice given from start to finish was excellent. The resultant report you presented was very comprehensive and enlightening and gave a sound basis for the recommendations as well as an innovative idea to explore work in partnership with the National Park. All recommendations were approved by the decision makers.” Penny Hilary – Richmondshire District Council


RoDO - Product Development Research from Warwick Equest Limited thumbnail
07/04/2011

RoDO - Product Development Research

  “Warwick Equest were very responsive to our initial brief, ensuring they fully understood what we were trying to achieve before quoting. Not only was their quote very competitive, we were very pleasantly surprised to see just how much our research budget could achieve and how pro-active Warwick Equest were. The project was executed to agreed schedule and we were delighted with the quality of results we obtained, which provided valuable insight and steer to a number of areas of our product


South West Fire & Rescue Services - Stakeholder Research from Warwick Equest Limited thumbnail
07/04/2011

South West Fire & Rescue Services - Stakeholder Research

“I found Warwick Equest to be a professional company to do business with.They provided excellent value for money and helped regional fire and rescue services in an important project that delivered all the goals we set for it.” Robert Ford – Corporate Planning Manager, Dorset Fire & Rescue Service