RoDO - Product Development Research

RoDO - Product Development Research from Warwick Equest Limited

By: Warwick Equest Limited  07/04/2011
Keywords: market research, product testing, Customer research

RoDO, the UK’s  leading manufacturer of equipment, supplies and sundries for the professional decorator wanted to understand their customers’ attitudes to different brands, equipment design, product usage and the influence of price on their choice of equipment.

Because of the specialised nature of the market we first identified and built a database of professional decorators and tradesmen from directory listings and trade associations. From this we were able to mail out a postal survey, using a prize draw as an incentive to participation.

From the research results RoDO were able to identify design, packaging and branding issues that influence purchase decisions, gain an understanding of the positioning of their brands against those of competitors, and establish a trade research panel for future projects.

Keywords: business market research, business to business market research, Customer research, customer survey, market research, Market Research Agency, Market Research Analysis, Market Research Survey, product testing, quantitative and qualitative research, test products,

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