Astrum has established an overseas operation in the United Arab Emirates to better serve the Middle East region, and six months in it is already proving to be a sound decision.
Headed up by Keith Atkinson, the Middle East operation is providing an important link between customer and manufacturer. Having worked in the region for several years, Keith Atkinson's strong network and local knowledge has already secured a number of new contracts and established several key distribution partners.
Col. Ghazi (Retired) of Kingdom of Saudi Arabia with Keith Atkinson (Image).
Establishing a Middle Eastern office has already had a positive impact on both customers and Astrum itself. With an improved quality of service and regular contact, Astrum Middle East is realising a new level of customer satisfaction.
"Since Keith Atkinson joined Astrum as their Representative in the Middle East, based in Dubai, Technique LLC has received a very high level of proactive support in Oman in promoting Astrum products with the Sultans' Armed Forces. Keith has been a great addition to the team." Nick Moulton-Thomas, Technique LLC.
Through the provision of on the ground expert advice and dedicated training sessions with many of the regions armed forces, Astrum are fulfilling their commitment to delivering high quality products and tailored solutions.
"Together with our distribution partners, the Middle East office is having rapid success in making new connections with end users enabling Astrum to work with and identify exactly what our customer's need. This knowledge is used to provide the right solution." Keith Atkinson - Operations Manager, Middle East