What are Keywords

By: Website Consultancy  25/03/2011
Keywords: marketing, consultancy, seo

What is Keyword Research?

Keyword research is the process you use to find the keywords and key-phrases that are relevant to your website and will enable it to rank well in the search engines. Meaning, these keywords or key-phrases are the ones that your potential customers will use to type into the search engines to find products and services that you supply.

Why is Keyword Research so Important

Irrelevant to whether you’re a large company with a huge website or a small company with a niche website, without targeting the correct keywords and key-phrases you won’t get any visitors, or at least you won’t get many! This isn’t only relevant to natural ‘organic’ search; it’s also relevant to paid ‘PPC’ marketing. So if you’re not using carefully crafted keywords and key-phrases in you’re: Titles, Meta attributes headings and body – you’re likely to be short of visitors from the search engines.

Keywords: analytics, consultancy, E-commerce Advertising, marketing, optimisation, search engine optimisation company, search engine optimisation consultants, search engine optimisation service, search engine optimisation services, Search Engine Optimization, search engines, seo, SEO company, SEO consultant, SEO Consultants, Seo Expert, seo services, web advertising, website, website promotion

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