What is Keyword
Keyword research is the process you use to find the keywords
and key-phrases that are relevant to your website and will enable it to rank
well in the search engines. Meaning, these keywords or key-phrases are the ones
that your potential customers will use to type into the search engines to find
products and services that you supply.
Why is Keyword
Research so Important
Irrelevant to whether you’re a large company with a huge
website or a small company with a niche website, without targeting the correct
keywords and key-phrases you won’t get any visitors, or at least you won’t get
many! This isn’t only relevant to natural ‘organic’ search; it’s also relevant
to paid ‘PPC’ marketing. So if you’re not using carefully crafted keywords and
key-phrases in you’re: Titles, Meta attributes headings
and body – you’re likely to be short of visitors from the search engines.