SEO is the work carried out that ensures a website, new or
old, can be found easily on the web, and when the website is found it works in
the way a visitor would expect it to, which means finding the facts, downloads
or purchases they require.
SEO work consists of ensuring the code used to write a
website is search engine friendly, that the navigation throughout the site is
not only friendly to visitors but also to the search engines (Google, Bing,
Yahoo &c), because it’s the search engines that appraise your website;
keyword crafting, link-building, social, article and Blog marketing are
practise’s to highlight the authority of a website, especially within its own
industry or the owners nuances.