Getting people to register and commit to your event isn't
easy. Even people wanting and planning to attend often leave signing up until
the deadline. Meanwhile, you need cash flow and really don't need the extra
stress of waiting for people to commit.
Having an early bird price is a great way to get people to take action before
the final registration deadline. We always see a spike in registrations on the
last day before a price increase and on the day before registration closes.
We were recently helping Devon Knight, of Devon Knight Events in Vancouver, set up a
registration form for a conference and she asked us to set up Super Early Bird
pricing. This meant that the form would have Super Early, Early and Regular
This seemed like a good idea to get more people to commit even earlier, but her
idea got even better when I saw how she was setting this up.
My initial thought was that she was planning to reduce the price of the Super
Early rate to be below the Early rate and take a hit on revenue. Not bad, but
who can afford to drop their price?
It turns out that Devon's plan was to take the
current Early Bird rate and rename it Super Early and then come up with the new
Early rate somewhere in between the Super Early and Regular.
Here is an example of how super early bird pricing could work for an event that
you are working on.
In the example we assumed that 300 people registered at the early rate of
($300) and another 300 people registered at the regular rate $400) for a total
of 600 registrants and $210,00 in revenue. With the super early rate added, we
assumed that 150 people registered at the super early rate of $300, another 150
people at the new early rate of $350 and still the same number of people (300)
at the regular rate of $400 for the same 600 registrants but now with revenue
$7,500 in additional revenue based on our assumptions and people committing
earlier without reducing your price.
Adding a Super Early bird rate to your online registration software should only
take a few minutes and it will help to get more people registering early and
generate more event revenue without any extra cost to you.
ePly offers an
that helps your event succeed, gets work off your plate and makes you look
Open a FREE Account to explore the system and get The Event Planners' Guide
to Online Event Registration at .
- Free Registration Form Branding
- Easy-to-use on page forms
- Simple pricing
- Full access to all system features
- Free expert advice on form design
- No long term contracts
About Author - Jim is the president of ePly, an software that makes online event registration a breeze.
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