Sell More Registrations With a Good Cancellation Policy

By: Eply Services Inc  14/09/2011
Keywords: Event Registration System

Make friendly cancellation polices that encourage people to register early, that don't scare people away and still protect the interests of the event planner.

Here are a few points to consider when formulating your cancellation policy:

Clearly state important dates Ensure dates for full refunds, partial refunds, changes, etc. are clearly stated. This will help to reduce disputes and give you something to refer to if an issue does arise.

Clearly state refund or change fees You may not want to charge a fee in the name of good customer service, but remember that if the transaction was on a credit card, the credit card processing fees on the initial transaction cannot be recouped, so you must be prepared to absorb this amount.

Keep it simple and professional Try to provide a brief explanation as to why you have selected certain dates and policies. A statement like "Any change requests must be made before November 24th as we need to confirm meals and seating with the venue" may get a better reaction than "No changes after November 24th".

Provide change request instructions Be sure to state that cancellation or change requests be made in writing. At a minimum, provide the name, phone number and email address of the person to contact.

Give alternatives:

    * Allow event participants to send an alternate person to the event
    * Provide a credit towards another event if applicable
    * If working with a charity, reiterate that in the policy, so registrants know the reason you may not be providing a refund is due to the funds going to the particular cause

Remember, in most cases the main goal is to get people to register for your event. By adding some flexibility to your refund and cancellation policies and giving some alternatives, you are likely to attract more registrations.

Here are three sample cancellation policies.

   1. The registration deadline is March 23, 2010. Full refunds are available prior to January 31, 2010. After this date you may send an alternate to the event without additional charge. To request a cancellation or to make a change please send an email to the Event Planner at [email protected]
   2. Refunds less a $25.00 cancellation fee will be provided for cancellations received in writing to [email protected] prior to January 31, 2010. Following this date, no refunds will be given, but a credit will be issued to use towards another event within one year.
   3. Sorry, tickets are non refundable as all proceeds go to charity, so please consider your purchase as a donation.

Set up your online event registration form and reporting using our web registration software; so you can focus on planning your next conference, tradeshow, meeting or event!

Jim is the president of eply, an event registration software that makes event registration software a breeze. For more information about online registration software please visit http://www.eply.com

Keywords: Event Registration System

Contact Eply Services Inc

Email

Print this page

Other products and services from Eply Services Inc

21/12/2011

Should you ask for ticket holder names on your online registration forms?

If your goal is to sell as many tickets as possible and you want people to buy multiple tickets at a time or even full tables, we recommend that you do not ask for ticket holder names.


20/12/2011

Making Event Registration Codes Easy For You and Your Registrants

Adding a field to your online event registration form for registrants to enter a code can be a good way to offer discounts or to control which options people can register for.


10/12/2011

E-Commerce Merchant Accounts – What to Watch For

Major component of online event registration is credit card processing and it’s not always easy to fully understand all of the different fees and terms.


23/11/2011

Making phone calls to sell out your event – do people still do that?

Being in the online event registration business we see a wide range of events and talk to a lot of event planners.


23/11/2011

Making phone calls to sell out your event – do people still do that?

Being in the online event registration business we see a wide range of events and talk to a lot of event planners.


07/11/2011

Create Name Badges that Get Noticed – In a Good Way

At conferences and events, the name badge and lanyards order is often left to the last moment.


22/10/2011

Tips On Collecting Preferred Names For Event Name Badges

When you’re using online event registration software, it’s easy to add a field to the registration form to ask registrants for a preferred name for their.


22/10/2011

Tips On Collecting Preferred Names For Event Name Badges

When you’re using online event registration software, it’s easy to add a field to the registration form to ask registrants for a preferred name for their.


20/10/2011

Keeping People Honest With Member Rates On Your Event Registration Forms

Online event registration forms often have member and non-member rates and we get asked about how to prevent a non-member from selecting the member rate.


13/09/2011

Event Registration - Do You Really Need to Know That?

With online event registration systems, it's easy to add fields to your form, but before you start adding them consider these points. Each field that you add to your form adds a little bit more complexity. On their own, a few extra fields may not seem like much, but how easy your form appears to use at first glance is a factor in how many people actually complete it.


26/08/2011

Do Your Registration Form Thank You Pages Generate Revenue?

When someone completes a registration for your event, it means that you've shown enough value and built up enough trust for them to part with their money and to commit time from their busy schedule.


06/08/2011

25 Online Event Registration Tips That Sell Out Events

Small details have a big impact on the number of people who register for your events. Use these tips to get more event signups.


15/07/2011

Super Early Bird Rates For Super Events

Getting people to register and commit to your event isn't easy. Even people wanting and planning to attend often leave signing up until the deadline. Meanwhile, you need cash flow and really don't need the extra stress of waiting for people to commit.


08/07/2011

Increase Your Registrations With an Eye Catching 'Register Now' Button

This tip is about the critical step of linking your event website, email marketing or other promotional material to your online registration form. Done right, this link will actually increase the number of registrations you get. If you don't give careful attention to this step, you could be missing out on registrations and end up missing out on revenue.