Keeping People Honest With Member Rates On Your Event Registration Forms

By: Eply Services Inc  20/10/2011
Keywords: Event Registration System

Online event registration forms often have member and non-member rates and we get asked about how to prevent a non-member from selecting the member rate.

The conversation usually starts out with our client thinking that they will need to integrate their membership database with the registration system or upload lists of members.  While this is all possible, we always start out by suggesting some easy to implement options before calling in the geeks.

Option #1 – Do nothing

Online event registration forms is different than purchasing merchandise online.  With an event registration, you need to show up in person to get what you paid for.  This means that most people won’t try to cheat by paying the lower rate when they aren’t members because they know that the event planner could be monitoring the data and they could easily be caught.

We like this solution because there is nothing extra to set up and it doesn’t make registering any more complicated.  Lots of our clients use this option and we’ve never had any reports of people cheating.

Option #2 – Add some text

If you think that you might have a few opportunists in your group, add a bit of text to the form just to make it clear such as “If you choose the member rate, but are not a member in good standing, you will be required to pay the difference before entering the event”.

This option is still easy to set up and doesn’t require the registrant to do any extra work.

Option #3 – Add a field on the form to collect a member number

If you have less faith that your registrants are going to do the right thing, you can add a field that requires people selecting the member rate to enter their member number.   The field can be set up to accept any number or you can add a high level validation to check that the number entered matches a specified format.  For example, if your member numbers are all six digits long and start with a two, the system won’t accept the registration if the number entered doesn’t match those criteria.

This is a little more work to set up, but still on the easy side.  However, Online event registration forms will require that your members know their member number, so there could be some potential for frustration or a delay in registering if they don’t know their number or have to go hunting for it.  It could also generate some calls or emails to you from people needing to be reminded of their number.

Option #4 – Call in the geeks

If you are really concerned or have some other reason for needing to fully verify members, it can be possible to do some integration work, but it will cost you some programming time and you may need to have someone technical on your end too.
With this option, when you factor in the cost of the programming and time to get set up, compare that to the potential lost revenue if the odd person does cheat and pays a lower rate.  You’ll probably find that the numbers favour the honour system.
Online event registration forms
Remember, you are always able to run a report of everyone paying the member rate and do a bit of manual checking against your member list.  It’s not the most technologically advanced option, but it works and just costs a bit of time.

Jim is the president of ePly, an event registration software that makes event registration software a breeze. For more information about online registration software please visit http://www.eply.com

Keywords: Event Registration System

Contact Eply Services Inc

Email

Print this page

Other products and services from Eply Services Inc

21/12/2011

Should you ask for ticket holder names on your online registration forms?

If your goal is to sell as many tickets as possible and you want people to buy multiple tickets at a time or even full tables, we recommend that you do not ask for ticket holder names.


20/12/2011

Making Event Registration Codes Easy For You and Your Registrants

Adding a field to your online event registration form for registrants to enter a code can be a good way to offer discounts or to control which options people can register for.


10/12/2011

E-Commerce Merchant Accounts – What to Watch For

Major component of online event registration is credit card processing and it’s not always easy to fully understand all of the different fees and terms.


23/11/2011

Making phone calls to sell out your event – do people still do that?

Being in the online event registration business we see a wide range of events and talk to a lot of event planners.


23/11/2011

Making phone calls to sell out your event – do people still do that?

Being in the online event registration business we see a wide range of events and talk to a lot of event planners.


07/11/2011

Create Name Badges that Get Noticed – In a Good Way

At conferences and events, the name badge and lanyards order is often left to the last moment.


22/10/2011

Tips On Collecting Preferred Names For Event Name Badges

When you’re using online event registration software, it’s easy to add a field to the registration form to ask registrants for a preferred name for their.


22/10/2011

Tips On Collecting Preferred Names For Event Name Badges

When you’re using online event registration software, it’s easy to add a field to the registration form to ask registrants for a preferred name for their.


14/09/2011

Sell More Registrations With a Good Cancellation Policy

At eply, we want to help you sell more registrations and fill your event. With that in mind, we're now starting a series of tips to help ensure your events' success.


13/09/2011

Event Registration - Do You Really Need to Know That?

With online event registration systems, it's easy to add fields to your form, but before you start adding them consider these points. Each field that you add to your form adds a little bit more complexity. On their own, a few extra fields may not seem like much, but how easy your form appears to use at first glance is a factor in how many people actually complete it.


26/08/2011

Do Your Registration Form Thank You Pages Generate Revenue?

When someone completes a registration for your event, it means that you've shown enough value and built up enough trust for them to part with their money and to commit time from their busy schedule.


06/08/2011

25 Online Event Registration Tips That Sell Out Events

Small details have a big impact on the number of people who register for your events. Use these tips to get more event signups.


15/07/2011

Super Early Bird Rates For Super Events

Getting people to register and commit to your event isn't easy. Even people wanting and planning to attend often leave signing up until the deadline. Meanwhile, you need cash flow and really don't need the extra stress of waiting for people to commit.


08/07/2011

Increase Your Registrations With an Eye Catching 'Register Now' Button

This tip is about the critical step of linking your event website, email marketing or other promotional material to your online registration form. Done right, this link will actually increase the number of registrations you get. If you don't give careful attention to this step, you could be missing out on registrations and end up missing out on revenue.