At conferences and events, the name badge and lanyards order is often left
to the last moment. The fact is that even when you are using , tickets do not sell out the day the conference is announced
or that conference details can change from week to week depending on sponsors,
venue details and speakers, can mean that conference organizers have to wait
until numbers pick up before ordering the conference ID.
This can lead to the inevitable rush order and the potential for missed
opportunities when it comes to getting the most out of conference supplies.
Name Badges help delegates be more visible and to network with the right
people, so here are our top tips on how to get people talking and to help
create a unique experience where name badges are kept as a memento instead of
being thrown away right after the event.
Get creative with your name badge inserts
Everyone loves to see their name in lights, so why not spend a few extra cents
to make your conference ID stand out? High quality professional print name
badge inserts may not be within your marketing budget, but a colourful or
unusual name badge can be a talking point.
If you want to get really creative and involve your audience you could ask
delegates in advance to send you some fun details about themselves. A picture
of a pet, a favourite quote or one question they would like to be asked.
Providing a talking point can take the hard work out of introductions and start
things off with a fun and relaxed atmosphere.
Remind delegates in the opening speech to check other name badges for hidden
details, and you could create a talking point and buzz well before and long
after the conference.
Use no twist badges & lanyards
There is nothing worse than forgetting the name of the person you have just met
– especially at a Conference! If networking is a key part of the agenda, good
quality lanyards and badge holders with inserts that are printed clearly with
the name in large print are essential for at-a-glance name recall.
Badges can also turn around the wrong way as people move, so delegate names are
not always facing forwards. Investing in good quality ‘no twist’ lanyards will
help to keep your identification facing out so people can see it.
Supersize / Go large
Traditional conference badge holders are roughly the size of two credit cards
laid next to each other by the long side. They hold the usual credentials with
just enough room for a logo, but more often than not you have to be standing in
front of the person wearing the name badge in order to see the details.
If you want to pack a little more punch to your credentials, larger badge
holders are twice the size of a normal convention badge holder, and horizontal
or vertical, there is more room to slot in extra paperwork. They are also made
with thicker vinyl so are less likely to twist.
If you have a little extra budget, you can invest in premium neck wallets with
zippers and as many extra pockets as you wish. Not only are they stylish and
comfortable, extra pockets make sure that event visitors have enough room to
carry all the promotional items they may pick up. They are also very useful
outside of the event so often get used at home and at work, so if your logo is
on it, you get extra visibility.
Lanyards are fashionable and functional!
Lanyards are fashionable and functional, so to encourage delegates to continue
to wear your brand long after the event, create lanyards with a fashionable or
The easiest way to get full colour lanyards is to ask for photo-print or dye
sublimation processing. This process enables you to print entire pictures of
anything you like on to both sides of your lanyard and really can help you
stand out from the crowd.
Clever use of attachments can also make sure your lanyards are used over and
over again. Bulldog clips are easier to attach but are seldom used after an
event as they are specific to the badge holder. Swivel hooks however can be
used to attach keys and many other items, so if you can get through the
additional work required to clip them on to the name badge holders, you may see
your brand on the high street creating a fashion statement long after the
Use quality products
Event organizers spend a lot of time and money creating a great conference at a
great venue, with the best speakers, but often try to cut corners at the end.
Economy products or lanyards that twist, make people sweat, or break can often
end up being the talking point you don’t want.
Remember that happy or unhappy, delegates talk, so make sure your event is
remembered for all the right reasons.
Jim is the president of ePly, an event registration software that makes a breeze. For more information about please visit