At KINDLEN we prefer the term Internet marketing to that of Search
Engine Optimization (SEO) as we think it reflects better the services we
offer. It also gets away from the tail wagging the dog syndrome.
KINDLEN will build a website with high sales or conversations rate for
site visitors. Other companies dabble in the black arts of guessing what
will give your website higher ranking with Google. KINDLEN’s method is
future proof, which means you will suffer less when Google changes the
Is your business realising the potential of the Internet? Does your
website create enough quality business leads? Why are visitors to the
website shopping but not checking out? Are you having problems
attracting traffic to your website? Is the website aligned to your
business goals? How do you measure the success of your website?
These issues can be resolved; some quickly and others over time. Even
if your website is doing well it is often good practice to develop a
Internet marketing strategy (commonly know as search engine
KINDLEN does not promise you number one placing for your chosen
keywords on Google. What we promise is an Internet marketing strategy
plan that will layout the process and method of increasing targeted
visitors to your website.
KINDLEN’s Internet marketing strategy starts by studying your business, and its goals.
KINDLEN will work with you to identify business goals. Analyse the
pages on the website. Map goals to web pages. Highlighting goals without
It is important when a potential visitor is searching for a service
or product, that they match a goal of the company, and they are brought
to the correct page on your site directly.
Once all business goals map to specific pages on the website then
KINDLEN can start working on the external, as well as the internal,
method of attracting Internet traffic to your website.
The easiest part of implementing the strategy is optimising the
website. Implementing the plan to improve page ranking and other
external factors, such as increasing the sites profile with social
networking is a long term strategy, taking time and patience.